Social Media 1011208

Consumers trust other consumers. Nielsen Survey (Nielsen Global Online Consumer Survey - October 2007) on consumer attitudes towards 13 types of advertising. 78% of respondents trust other respondents. Reports of bad experiences outweigh good experiences by 5:1. Ads in newspapers rank 2nd worldwide (so newspapers should be doing better). Online opinions rank 3rd at 61%. Word of mouth generates the most trust in APAC. HK = 93% of respondents; Taiwan = 91%; Indonesia (89%) In developing markets advertising seen as a conveyor of useful information