China branding

Economist roundtable of branding in China - Sept 2008. Interviews with some of the participants. Most of the conclusions seemed superficial. As if they could apply to any market. Except that China is moving faster. Some of the conclusions were that Chinese are expecting that there are more services associated with a product. A greater emphasis on service. A lot more people interested in the environment. This is becoming an increasingly important part of company marketing and branding strategy in China.